Stuff about Sitemaps file here
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The ‘People also ask’ section of the Google SERP
is a great place to find question keywords for free.
Commonly asked questions associated with the phrase
you’ve typed into Google will expand and strengthen the
site’s keyword list.
Other keyword tools, some free and with upgraded
versions, such as Answer The Public, and Alsoasked,
will generate questions surrounding the site’s keyword,
but you’ll need to do some looking into their relevance
Check out forums like Quora/Reddit to see what
questions users are asking.
The main idea is to generate question keywords through
background research and to find where you can meet
the users’ needs with the site’s keywords and content