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The ‘People also ask’ section of the Google SERP is a great place to find question keywords for free. Commonly asked questions associated with the phrase you’ve typed into Google will expand and strengthen the site’s keyword list. Other keyword tools, some free and with upgraded versions, such as Answer The Public, and Alsoasked, will generate questions surrounding the site’s keyword, but you’ll need to do some looking into their relevance and volume. Check out forums like Quora/Reddit to see what questions users are asking. The main idea is to generate question keywords through background research and to find where you can meet the users’ needs with the site’s keywords and content