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HTTP (Hypertext Transfer Protocol), which sets communication rules between web servers and web browsers. One potential issue with HTTP, is that the data shared between the servers and your browser isn’t encrypted. This means hackers can see it. Google will display an open lock on web addresses using HTTP and also show users a message indicating that the site they’re about to visit is unsafe. This may deter users so consider purchasing and installing an SSL certificate to upgrade the site to HTTPS.